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A total of 2,801 exhibitors showcased their products and innovations.This represents an increase of two percent compared with 2017. Thomas Delago, the Managing Director of Nitro Snowboards, saids: “The new concept with the central aisle created a feeling of openness.We have build a nearly complete database of anime, manga, and conventions.As you add these to your profile, we use that data to find some of the most compatible fans near you.These are people similar to you in interests, tastes, age, and location.You can choose to chat with these people to find dates, or you can participate in our forums to make new friends.The sporting goods industry will profit from this expansion.
“ISPO created a platform where the opportunities of the digital transformation for retailers and brands can be jointly refined.
Representatives of sports retailing and the sporting goods industry had an opportunity to learn about digital solutions in product development, manufacture, marketing and sales.
With the help of the Digital Readiness Check, they could see just how fit their own business is.
We were able to reach retailers who are not so heavily involved in the snowboard business as a result. They were placed on center-stage, and trends were showcased.” Delago said his goal was to increasingly motivate and excite retailers.
“The concept was really popular and is heading in the right direction.